In the News
Contact SalesAlvin Bowles Appointed CEO of Grab Networks
Aug. 24, 2011, 2:34 a.m.
Tuesday, March 22nd, 2011
DULLES, Va.–(BUSINESS WIRE)–Grab Networks, the Web’s premiere content network for monetizing streaming media, today announced the appointment of Alvin Bowles as Chief Executive Officer.
“With demand for our premium advertising and content syndication accelerating, Alvin’s leadership and experience will drive ambitious business objectives and further grow Grab Networks’ market share,” said Grab Networks Board Member Steve Murray of Softbank Capital.
Alvin Bowles brings nearly 15 years of advertising and content leadership to Grab Networks. Having recently served as Senior Vice President of Brand Solutions for Viacom’s BET Networks, he led key sales, product and strategy efforts around branded entertainment and experiential marketing. Mr. Bowles has also been actively involved in the content process, creating a number of television and online properties for advertisers and media companies. Before joining BET Networks, Bowles held a Vice President and Publisher role at AOL Black Voices, where he oversaw sales development as the brand experienced tremendous growth.
“The web video marketplace is experiencing unprecedented growth, and leading the team at Grab Networks is an incredible opportunity,” said Alvin Bowles, CEO of Grab Networks. “Grab remains clearly differentiated and will continue to fulfill its market potential as we offer multifaceted, premium advertising solutions that deliver unduplicated reach with deep engagement.”
Previously, Mr. Bowles was Vice President of the Global Asset Media Group at Time Warner, where he developed cross-functional sales and marketing platforms. Additionally, serving as Sony Music’s Director of Business Development, Bowles created strategic partnerships between major brands and Sony’s music labels.
“By embracing content syndication, Grab Networks first pioneered digital video advertising products as a stronger alternative to standard online ad networks,” said Fred Singer, Chairman of Grab Networks. “Alvin’s proven ability to build and sell innovative crossover products was a perfect fit for our team as we continue to develop modern platforms for reaching difficult online audiences.”
Grab Networks’ distributed content network maximizes the value of online video and engages the increasingly fragmented universe of online viewers by delivering high-quality programming to targeted audiences in a contextual manner, scaled across tens of thousands of Web properties. With streaming media growth expected to accelerate, Grab Networks is also well positioned to leverage market interest by offering a full suite of services for media companies seeking to tap ancillary revenue streams.
Editorial note:
As a private venture, Grab Networks will not disclose Bowles’ compensation package. Biographies, interviews and informal introductions available per press request.
Grab Networks
Grab Networks is the Web’s premiere video syndication network, offering content providers a comprehensive solution to host, distribute and monetize streaming media. As an ad-supported, video-only global network with a monthly unique audience of more than 15 million viewers, Grab Networks sources short-form video content from leading media companies and distributes programming to create new revenue streams. For additional information, visit www.GrabNetworks.com.
tags:
